Golden Goose has been making sneakers long enough that the original buyers are now collectors, and the brand has responded with reissue programs and archive capsules that keep the heritage story alive. The brand's most popular mid-top silhouette is the Sky Star, which has been a top seller in the mid-top category since it was introduced. The brand's most surprising colorway is the bright pink, which has been a top seller in the women's line for the last two years despite being a bold choice. The brand's flagship models, the Ball Star and the Superstar, are both built on the same last, which means they fit almost identically, and the brand has been gradually standardizing the lasts across the line. The brand's resale prices for limited collaboration drops have been steadily increasing over the last several years, which is a strong indicator of the brand's collector appeal. The most popular black colorway is a soft black rather than a deep optic black, which gives the shoes a slightly lived-in look even on day one. The brand's most subtle colorway is the all-black, which is the easiest to style and which has been a consistent best-seller for years. The brand's most affordable collaboration drop was with a small independent designer, and the price was around 450 US dollars, which is similar to the standard retail price. The brand's washing process uses a proprietary blend of water, soap, and pigments, and the result is the soft, slightly faded look that the brand is known Golden Goose Sale for. The tongue label is woven rather than printed, which is one of the construction details that contributes to the higher price point compared to mass-market competitors. The brand's most-photographed collaboration was with a major celebrity, and the capsule sold out within hours of release. The most underrated thing about Golden Goose is the customer service, which is consistently cited as one of the brand's strengths and which is one of the reasons the brand has such loyal customers.